Thursday, July 17, 2008


What Is A Blog?

By Biana Babinsky

Every time I speak about blogs and blogging, I get questions about what is a blog. From a business owner's standpoint, a blog is almost a business journal. Your business blog is a tool that helps you keep your customers and web site visitors up to date with what is going on with your company. You can use it to communicate with your potential customers, share your expertise with them, let them know about your upcoming events, new products and much more.

Sometimes people ask me what is a blog behind the scenes, from a technical perspective. From a technical point of view, a blog is software that helps you create your connected blog posts and organize them on your web site, with you only having to type in the post itself. Your blogging software helps you take care of the rest.

If you do not have a blog yet, here is how you can start your own blog and use it to promote your business:

- Decide Which Blogging Software You Are Going To Use For Your Blog. There are many different blogging web sites, as well as different blogging software options available. Some are very easy to install and use, others are very versatile and yet others don't even require you to have your own web site - you can use their web site to create and use your blog.

I recommend reviewing a few different options to find out which option is right for you and your business.

- Decide What You Want To Accomplish. Never start any marketing endeavor without knowing exactly what you want to accomplish by using it. What do you want to accomplish with your blog? Do you want to increase your sales? Do you want to bring more qualified prospects to your business? Do you want to introduce your thoughts and ideas to a larger community?

Organize your blog's design and offerings based on what you want to accomplish with it.

- Decide On The Name And Topics For Your Blog. Find a good name for your blog. Since you are using the blog for business blog, your goal for the blog is to have your target market read it.

Based on that, you need to find a name and blog topics that are of interest to your target market.

- Start Blogging! Don't wait to get started. Once you have your blog created and your blog design finished, start blogging! It takes time to build traffic and following with a blog, so the sooner you start blogging, the sooner you will be able to start promoting your blog and getting traffic to it.

Now you know the answer to the "what is a blog?" question. Now you can start your blog and use it to promote your business online!


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